For companies already running paid ads
Know the three fixes your ad spend needs first.
Meta and Google optimize toward whatever your site tells them is a conversion. Send us your site. We read your ads, pages, forms and tracking from the outside and send back two pages: what is there, what is missing, and the three fixes to make first.
Free. Public pages only. Nothing to install. The button opens an email to Lee with your site in it; the read comes back by email.
What we check
Your ads
Whether you are running now, on how many platforms, how many creatives are live, and whether the ads land on your own site.
Landing pages and forms
Somewhere to convert, one ask per page, a form that asks where people came from, mobile speed, and whether the page says what the ad said.
Measurement
Meta pixel, Tag Manager and Google Analytics on the site, consent, a defined conversion event, UTMs on your own ads, and whether conversions also arrive server side.
Search
Page titles, descriptions, whether search engines can find your pages, a sitemap, pages tagged so search engines can read them.
AI answers
Whether tools like ChatGPT are allowed to read your site, and a file telling them what they can read.
Your own audience
Email capture outside the sales form, a newsletter, linked social profiles.
Proof and pricing
A public price, case studies, quoted customers, reviews where buyers look.
Two pages, every line sourced
- 01
The one thing
The single change most likely to matter, in a sentence.
- 02
What we saw
Category by category, each finding linked to the public page it came from. Anything we could not verify from public sources is listed as such and left out of the score.
- 03
Three moves
What to fix first, second and third.
When you want to fix it
Sign in to your read to mark each finding as you work on it, and run the check again against your live site once it is fixed.
If you want the work done for you, we look inside your ad and analytics accounts with partner access, make the measurement and page fixes, and can run your search and social ads into your sales step, with a weekly number reconciled to what you spent. Quoted after the read.
How we handle your data
- The read uses public, logged-out pages only.
- We never look up the people behind your traffic.
- If you connect accounts later, you can see everything we hold and download it whenever you like. To delete something, write to us and we act on it within seven days.